Search engine marketing includes search engine advertising (SEA) and search engine optimization (SEO).
A good SEM strategy is today the basis for the success of your company!
SEO - Search Engine Optimization
Let your customer find you!
SEO refers to measures designed for making content such as web pages, videos, and images appear in the search engine results in the common search engines. With search engine optimization, it is possible to place websites for relevant search terms on the top positions of search engines, especially Google. A holistic approach to marketing and communication is important in order to implement successful SEO strategies.
User behavior studies have shown that only 25 percent of Google users click on the second page of the search engine results. Almost a third even ignored the last five placements on the first page.
With a market share of 95 percent, Google is now the search engine with which you could theoretically reach the vast majority of all potential customers in Switzerland. However, to ensure that your website gets a high ranking in the search engine, a visually appealing web presentation of your products or a good usability for your customers is not enough. Google will look more closely at your websites based on specific algorithms, and if you do not end up among the top rankings in certain terms, you will find that your site is not optimally matched to the Google relevance rating.
Web design agencies supports you also with Healthchecks to analyze the current situation and determine the gaps in order to build up your individual strategy based on the results.
SEA - Search Engine Advertising
Keywords for your companies success!
SEA is an online advertising form for the common search engines. Keywords are booked for which text ads can be advertised. If a user searches for specific terms, he or she expresses a specific intention in the form of the typed keyword. It is automatically analyzed and you can supply the searcher with appropriate text ads. This is usually billed according to cost per click basis or per pay per click.
It is of great importance for a company that its own brand or its own products can be presented to a relevant target group.
The company can use these inputs to derive a precise specification of the user's interests. For example, a company can pay for having a place in the results list when the user searches for a particular keyword or keyword combination.
The likelihood that a potential customer will buy the corresponding product or visit the company's website is much higher than if it were offered to him without a clue - and this is exactly what SEA is doing.
Summary
Be also aware which market you want to address. Your strategy must then be coordinated with the various search engines for the different markets.
Whether for a healthcheck to SEA or SEO or directly for the creation and implementation of necessary strategies that bring you to the pole position of Google. We support you to find the right agency for your company!